is a mutual connection, an understanding or trust. It is a feeling of empathy or compatibility. Rapport is strong when people ‘feel’ or ‘see’ that someone is ‘like’ them or likes or values them. The ‘they are like me’ thing makes people feel they already know you and gives people the sense of being open with and subsequently see or feel you are a known quantity. This gives them a measure of certainty, trust or control over being with you. This is very powerful to build connections, engagement, relationships or as a base for positive communication. The way our mind works we naturally tend to mimic follow others’ behaviours and emotional states – see mirror neurons.

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